“Everytime you spend money, you’re a casting a vote on the kind of world you want”- Anna Lappe


Happy New Month! As we’ve officially crossed over into the final half of the year, I hope you’re all looking forward to achieving your goals, creating priceless memories and living everyday beautifully as it comes.

I hope you all enjoyed reading my last post, where I briefly touched on the topic of fast fashion and its pro’s and con’s.

Today I’m here to discuss in further detail, why its great idea to buy into fast fashion brands and why its not so great at the same time.

In this post, I’m working with  Femme Luxe Refinery, which is also a fast fashion brand, based in the UK. As I’ve mentioned before, I’ve previously worked with this brand, to bring you the latest styles and trends in fashion.

So lets get into the pro’s of fast fashion first:

Fast fashion allows you to keep up with the latest trends, in the easiest form possible. As I mentioned in my previous post, if you’re style solely consists of tapping into ‘whats trending’ then that makes it even more easier for you to keep up with the times.

It has also become extremely easily accessible. As most brands are competing to drive sales and expand on their audience numbers, a lot of them are releasing styles, cuts and patterns that are currently trending. That makes it easier for consumers to find what they’re looking for.

ITS CHEAP! A lot of brands are creating what I like to call disposable clothing. It’s not difficult to find a full outfit (from top to toe) for less than £50 in todays world. And its reached the point where consumers aren’t necessarily concerned about the longevity of these items. Most consumers are also fully aware that ‘you get what you paid for.’ So if that means spending £3.99 on a dress and £14.99 on a pair of heels, it is likely that these items will not satisfy your quality needs in the long run. Brands are also paying close attention to their target audience and are aware that teenagers/ young adults, won’t pay as much attention to their quality of clothing as opposed to older groups of consumers. This again, makes it easier for them to drive sales.

It can be easy to style. Now in the ‘con’s’ section, I’m also going to go into brief detail about how this can become a problem however, as someone who vowed to never tap into fast fashion clothing, I can safely say that if you know your personal style and what works for you, then you won’t have any issues, purchasing items from more than affordable clothing brands; and styling it with your pieces that you already own.

Now lets hit the con’s:

I’ve said this before and I’ll say it again until thy kingdom come!…trends come and GO. Yes, they die down, but the rise back up again and when they do, it comes a big thing. For a while, one of the trends that have been hot is the cycling shorts. And it has been hot for more than a second to the point where almost every brand is selling their own. You can find a pair of cycling shorts from Gucci for £600 and Versace for £190 if thats you’re preference. Or you can cop a pair from PrettyLittleThing for £10 or H&M for £7.99 again if thats your preference. Either way, you can find so many brands selling this style of clothing. But eventually this trend will disappear just like the others around it and new trends will take its place. Therefore, if you’re not a frequent fashion shopper, it won’t be wise to dig yourself into a deep temporary trend hole.

If you’re yet to find your signature style and you’re adamant on standing out, then fast fashion may not be a great idea for you. Finding comfort in your style and making it uniquely you is a feeling of great importance and if you allow yourself to follow what everyone else is doing and wearing, then you’ll definitely get lost in the crowd.

If lack of quality is a pet peeve of yours then you must certainly stay away from fast fashion clothing. I can’t speak for all brands, but for most, its all about getting the latest styles out there for people to see and buy. So there isn’t much thought going into durability, the quality of clothing and how long it’ll last for consumers. Don’t put your faith in an extremely cheap pair of heels on a night out and think it’ll survive hours of dancing, prancing up and down the streets of night life fun and possibly bad weather. As I mentioned above, you get what you pay for.

Those are just a few pointers to consider, when buying items from fast fashion brands. In my previous post, I talked about the good quality of the ruched dress I was wearing. I can safely say that I’ve worn it out twice already and so far…so good.

In this post, I am wearing a red asymmetric dress with a slight high neck and long sleeves. I was aiming for a more brighter and vibrant look so I paired it with a pair of mud heels and an oversize denim jacket for a more casual look.

You can shop the dress by clicking on this link >>here<<

Heels- Jimmy Choo (click here)

Jacket- Missguided (click here)


“Because simplicity never fails to make a statement” Simple Yet Stylish



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